At Beckers, we believe in the spirit of genuine partnership. As well as supplying products, we offer a comprehensive range of innovative services.

We believe that a dynamic partnership with strong cooperation is necessary to create and implement more innovative and sustainable solutions for a competitive market. While Beckers provides excellent products and expertise, pre-painted metal producers have the experience and ability to serve domestic appliance manufacturers with the right solutions. 

A quick look at our services

Customer service is at the heart of our approach to the market. Some of the services we offer are:

  • Local technical support to answer specific customer needs and provide close support at the start of new projects
  • Individual colour development in collaboration with customers
  • The Beckry®Mix concept: small quantities of the exact right colour, short production lead time, fast deliveries
  • Systematic product testing including accelerated and natural aging tests
  • Access to our colour labs worldwide enables customers to explore new opportunities and benefit from our core competencies whenever and wherever they need them
  • Beckry®Vista 3D Tool: visualize how our products will actually look and behave in specific environments
  • Training on site

Beckers supplies coating systems designed to meet customers’ needs. As well as standard products used in production, the company offers coatings for damage repair or for paint finishing during assembly. Customers can even order coatings packaged with their own proprietary labelling.

To understand current trends within the coatings industry, Beckers employs trend analysts. They develop our collections together with our colour stylists to achieve the fine balance between fashion and technology.



When the possibilities are endless, designers and product developers may want to get a realistic, instantaneous impression of the final results while the creative process is still unfolding. Additionally, by reducing the need to produce and ship physical samples, we minimize waste and transport, further reducing our environmental footprint.

Our interactive 3D Tool, Beckry®Vista, enables you to visualize how light and background will impact color and tactile effects in a natural setting. The calculations are not generic but based on the actual shades, textures, and properties of the materials you are viewing. See, for instance, how a bespoke fridge with a structured surface could become a kitchen’s centerpiece or how a colorful stove with a smooth finish would match the interior.

Try Beckry®Vista now


A growing number of our customers are requesting smaller batches of paint with very short delivery deadlines and in close proximity to painting lines. Beckers has responded to this challenge with the Beckry®Mix concept.

The Beckry®Mix concept allows rapid delivery not only of sample colour matches, but also commercial batches of industrial paints from our various ranges, like Beckry®Pol, Beckry®Tech, Beckry®Fluor, etc.

Challenging the traditional paint manufacturing process and its six steps (pre-mixing, grinding, letdown, adjusting, filtering, filling), this special concept gives our customers a competitive edge due to the quick delivery, as well as the unique advantages of the reduction of paint usage costs, the recycling of ”left-overs”, and the choice of a wide range of pigments, including specific chrome- and lead-free systems.


Technological know-how

Beckers invests heavily in technological research and development with a focus on product improvement. We offer technical support and product development in many countries. A team of field-based Beckers technicians provides a complete range of support services in key areas:

  • Advice on designing paint plants in compliance with health, safety and environmental legislation regulations
  • State-of-the-art developments in paint application technology
  • Selecting the best possible coating system
  • Establishing coating performance specifications
  • Developing quality audit and improvement programmes for in-house and subcontractor paint processes
  • Training in coating application and testing

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